We’re on a mission to increase joy, connection, and wellbeing – one bottle at a time.

We want to joyfully bring people together and build community that decentralizes alcohol.

We dream of inclusive beverage options everywhere we go.

For too long, those of us who don’t drink (much) haven’t been excited by beverage options on menus and store shelves. We’ve felt singled out, questioned or judged for not partaking. Finally! Non-Alcoholic Cocktails is going to change that.

We strive to create elevated, compelling, non-alcoholic adult beverages so that you feel seen, understood and thoughtfully included.

We’re committed to building a business that has a positive impact on people and the environment. From an environmental perspective we have considered every step of the process, every raw material, and every ingredient to lessen our environmental impact – and are always seeking to improve.

Practically, this means reducing the use of plastic, using 100% recyclable packaging, no nasty ingredients (I.e., simple recipes, no GMOs, no artificial colours, flavours or preservatives), and building relationships with suppliers that share our ethics.

In 2018, while visiting a local brewery, Jenna was jealous that her friends were giddy about their flights of craft beer. She didn’t want pop or water or tea – she wanted to be excited about her drink too.

Jenna knew she wasn’t alone in desiring more choice in adult, non-alcoholic beverages. Countless experiences left her of feeling like she wasn’t as valued as a customer. Jenna struggled to find delicious, low-sugar, non-alcoholic drinks she wanted to drink – so she created her own.

Since 2020, Jenna has been on a mission to ensure that folks who don’t drink (much) alcohol feel seen, valued and included.

Jenna dedicates Finally! Non-Alcoholic Cocktails to her dad, who is 20 years sober and a huge supporter behind the scenes.